We work with Creative Youth Network, a Bristol-based youth organisation, on all of their promotional material from posters to flyers and programmes. For their big summer give-away they wanted the campaign to have an identity of its own, distinct from the CYN brand.
We created the CYNFTW identity and a whole host of promotional items which could be won by young people lucky enough to find the Golden Ticket scratch cards distributed around the city, or to click on adverts appearing on their Facebook timelines.
Prizes included branded clothing & bags and smaller items such as badges, pocket mirrors and plectrums.
The prizes were claimed via an online form which captured the winners’ data, allowing CYN to target their audience more effectively with future campaigns.